{"product_id":"dear-coffee-buyer-by-ryan-brown-copy","title":"TERROIR- BY BARISTA HUSTLE","description":"\u003cdiv class=\"et_pb_row et_pb_row_3\"\u003e\n\u003cdiv class=\"et_pb_column et_pb_column_1_2 et_pb_column_4  et_pb_css_mix_blend_mode_passthrough\"\u003e\n\u003cdiv class=\"et_pb_module et_pb_text et_pb_text_3  et_pb_text_align_left et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003cp\u003e\u003cspan\u003eGreat coffee is the result of a plant’s genotype and the terroir that surrounds it. The environmental factors of climate and soil, combined with farming techniques, create the specific environment, or terroir, of a farm. Some of the environmental factors that affect a coffee plant in its lifetime, such as the elevation at which it grows, are impossible to alter. Others, such as soil nutrition, can be altered, but often only with vast capital expenditure.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan\u003eTo get a clearer picture of the finances of farm management and how aspects of \u003c\/span\u003eterroir\u003cspan\u003e can affect a plant’s shape, size, and other characteristics, we interviewed a range of scientists, agronomists, and green buyers. This book explores how \u003c\/span\u003e\u003ca class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"\u0026lt;div class=glossaryItemBody\u0026gt;\u0026amp;lt;i\u0026amp;gt;\u0026amp;lt;span style=\u0026amp;quot;font-weight: 400;\u0026amp;quot;\u0026amp;gt;The character of the land and the farming environment. Environmental factors such as altitude, latitude, climate, soil condition, and farming practices affect a crop’s phenotype.\u0026amp;lt;\/span\u0026amp;gt;\u0026amp;lt;\/i\u0026amp;gt;\u0026lt;\/div\u0026gt;\" href=\"https:\/\/www.baristahustle.com\/glossary\/terroir\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' style=\"box-sizing: border-box; margin: 0px; padding: 0px; border-top: 0px; border-right: 0px; border-bottom: 1px dotted rgba(85, 85, 85, 0.51) !important; border-left: 0px; border-image: initial; outline: 0px; font-size: 15px; text-size-adjust: 100%; vertical-align: baseline; background: #f4f4f4; color: inherit !important; text-decoration: none !important; font-family: 'NoBH Bold', Helvetica, Arial, Lucida, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal;\"\u003eterroir\u003c\/a\u003e\u003cspan\u003e determines the character of a coffee and the success of a crop. It offers an overview of the factors you can control and the steps you can take to support a sustainable coffee crop and produce a great-tasting cup.\u003c\/span\u003e \u003c\/p\u003e","brand":"scai.coffee","offers":[{"title":"Default Title","offer_id":43147424628945,"sku":null,"price":3950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/4869\/9601\/files\/Terroir-Cover-Promo-02-scaled.webp?v=1781158674","url":"https:\/\/www.scai.coffee\/products\/dear-coffee-buyer-by-ryan-brown-copy","provider":"scai.coffee","version":"1.0","type":"link"}